Hotel Caring is an initiative led by the California Hotel & Lodging Association (CHLA) to showcase the positive social impact the industry has on our local communities.
An Initiative of
Hotels are more than just places to stay―they are pillars of a community’s vitality and service.
The project will highlight the philanthropic activities carried out by hotels and lodging properties in California each year, beginning with the 2023 calendar year.
Pilot Results
Analyzing data on philanthropic activities by hotels in San Diego, the following figures represent the annual contributions per hotel:
$58k
Average Contribution
in the form of cash, in-kind, fundraising, scholarship, and food drive donations.
182
Average Volunteer Hours
for various activities ranging from beach clean-ups to blood drives.
96
Average Training Hours
in the form of no-cost workforce trainings to members of the community.
Testimonials
— Todd Gloria, San Diego Mayor
The San Diego County Lodging Association has been a terrific partner on many civic endeavors and have stepped up in times of need for so many.
— Todd Gloria, San Diego Mayor
I’m enormously grateful to the thousands of dedicated and hardworking people that make up San Diego’s lodging and hospitality industry.
Impact
Hotels are the heartbeat of California tourism, providing thousands of well-paying careers, generating millions of tax dollars to support cities throughout the county and driving billions of dollars in economic activity.
76 Billion
in hotel guest spending in California in 2023
33.9 Billion
in hospitality job earnings in California in 2023
8.5 Billion
in 2023 in California tax revenue from visitors
12.4 Billion
total in 2023 in California tax revenue from the travel industry
Our Progress
The Hotel Caring Initiative is a project led by the California Hotel and Lodging Association, in partnership with Oxford Economics.
The project was piloted in San Diego early in 2024 before being expanded to include more regions in the state. Results for the entire state and specific markets will be available in the fall of 2024. For more information, please email ofahmy@oxfordeconomics.com.
Contact
